The »Museum Shop Paintings« employ one of the most popular image distribution systems of modernity: the packaging of art in the form of gift shop items. »Shopping at Tate Modern« is a reflection of how we approach everything nowadays—revealing the different layers of a brand heritage as entertainment. The museum shop amalgamates past, present and future with merchandising providing a platform for fridge magnets, coffee mugs, puzzles, cushions, etc., manifesting itself in a commercial image. The surfaces of art are used as a means of seduction. In order to confront the binary of oppositions, Peter Vahlefeld deconstructs, reconstructs and abstracts these surfaces, not as a linear progression but as a dynamic transformation of the past.
